The ShockWatch or Tiltwatch label is indicating RED for rough handling.
A RED marker color indicates Rough Handling. There may be a problem with the handling of that shipment; the contents may have been damaged while in transit from the Carrier to the End User.
If RED, make note on the Bill of Lading and Inspect the product for any damages, missing labels, check that the container is Factory Sealed.
If Damage is present see the steps below (look for the instructions on the ShockWatch / TiltWatch label):